Digital Transformation & Strategy
Digital Transformation and Strategy from initial definition to implementation and execution. Technology at the service of the business.
* DIGITALISATION STRATEGIES
The environment and the digital context are constantly changing and that forces companies to rethink their business model continuously. This new competitive landscape, in which companies are investing and mobilizing many resources, poses great challenges from a business model point of view. We help you understand the current reality and identify territories of opportunity, generating and adding value to the business by exploring and exploiting the full potential of the holistic digital vision.
BENEFITS:
Defining a digital vision shared and aligned by the entire team is key to transforming the business and adapting to the new competitive environment. We respond to business challenges by providing a digital view, allowing us to find the way forward to maintain or develop competitive advantages.
Exploitation: we develop and evolve all the elements that are part of the current business model, based on reviewing and updating the value proposition, segments, channels, activities, resources, and revenue and cost models.
Exploration: we develop new business models from adjacent and disruptive territories of opportunity.
Knowledgeable about various sectors, we provide a cross-sectoral and digital perspective to anticipate business challenges and the keys to the new economy.
* Audit Of The Digital Maturity Of Organizations
We determine the level of preparation of companies from three dimensions of analysis: vision / business, activity and culture. We make an approximation of the challenges that the organization must promote and the levers that it must activate.
* Digitalization Of Core Business- Digital Strategy Of The Business Model
From the strategy, we work on the challenges that impact on the business model of companies and that can cover aspects such as: value proposition, product / offering, segments / channels and resources / activities, reinforcing the revenue model. Likewise, we respond to the particular needs of the functional areas of the organization to build the vision and digital strategy. We integrate the digital vision in the Go to Market strategy, to have the best approach to the markets in a world with a diversity of traditional and hyper-connected digital channels that open up new possibilities for companies.
* Digital Transformation Roadmap
We respond, in a global and holistic way, to key business questions from our different and unique perspective, providing opportunities to ensure the sustainability of the business. We understand the company as a whole, and we focus on answering the question of how digital impacts my company and my business.
* Implementation Of The Digital Plan- Building The Digital Path
We contribute to the construction and scope of the defined digital vision, helping teams to work on business challenges, implementing agile execution logics and committing ourselves to the achievement of results and the impact on the income statement.
* NEW BUSINESS MODELS
We seek the growth of your business from the exploration, conceptualization and implementation of new business models.
We propose new business models to accelerate the growth of the Companies and generate an impact on the results from exploring ideas that transform the current business model or radically transform it.
BENEFITS:
Finding future sources of income is the key to any organization to ensure its sustainability. We help develop new business models, by applying innovation processes that allow the current business model to evolve or by creating more disruptive models.
We envision and work from exploiting the assets of companies to the maximum, discovering and weaving new networks of alliances, or generating new disruptive businesses for companies.
* Development Of New Business Models
We explore current business models and, based on user knowledge, innovative methodologies, focus on growth and knowledge of the current reality, we propose growth alternatives by creating new business models or evolving current ones.
* Disruptive Digital Innovation Hub
Disruptive innovation helps us to create internal structures within organizations, providing them with resources and platforms for action to materialize internal innovation in the search for new opportunities and to develop levers of transformation.
* RS Bootcamp
RS Bootcamp is an intensive methodology in different formats (48h, 1 week or 1 month) for various organizations to identify opportunities, formulate them conceptually, test a pilot and obtain a viable result to explore their launch.
* Startup Ecosystem And Corporate Venture Capital
We identify and develop new opportunities with different levels of involvement and proximity based on the connection between the organization and the digital ecosystem of startups.
* CULTURE CHANGE MANAGEMENT
We help you diagnose the current situation in your organization and develop personal skills and interpersonal habits in the organization, teams and people.
Many companies continue to believe that digital transformation is a technological challenge, when the true key to success lies in the cultural transformation of the organization and its teams. Cultural transformation begins with the development of personal skills and the development of interpersonal habits that are reproduced throughout the organization and teams based on the leadership model. The Smart Square Meter model focuses on 3 key levers for an effective implementation: People, Teams and Organization.
BENEFITS:
Organizational culture is the key strategic lever for the success of any business transformation process. Sharing the vision with the teams and accompanying them in the process is key to effective and sustainable implementation.
The main benefits that the organization will obtain are:
• Measure the level of digital maturity of the organization's employees.
• Understand how prepared the organization's culture is to face change.
• Adapt functional teams to respond to future challenges.
• Design organizational models / structures adapted to the new environment.
• Know the new capacities and profiles necessary to face the digital challenge.
* Transformational Culture Model For Organizations
We analyze the organizational culture based on six competitive factors in the digital economy (agility, AI, liquidity, openness, creativity and ethics) to facilitate cultural change at all levels of the organization.
* Digital Skills Model - Digital Maturity Of Employees
We diagnose the strength of the company's employees to train them in the skills demanded by the market and the customer of the digital age. To do this, we analyze eight basic digital skills that every professional must acquire to face the current process of digital transformation.
* Acceleration Of The Transformational Culture
We accelerate the organization's change processes through our “ilab RS” program. The "ilab RS" is the center for promoting innovation that must envision and promote the entire organization to promote a culture of change.
* Redesign Of Organizational Models
We design the new organizational model as well as the new capabilities that the organization must incorporate to respond to new business challenges. The objective is to understand the organization and analyze the impact that the Digital Transformation plan has on its organizational model. We redesign the organization to adapt it to the challenges. We incorporate the client's vision into the organization by proposing a new organizational structure, defining the new capabilities that must be incorporated, defining the new necessary profiles and redefining current roles.
* CLIENT EXPERIENCE AND NEW RELATIONSHIPS MODELS DESIGN
We design the services and all the points of contact with the user according to their needs and we co-create solutions with multidisciplinary teams.
A good customer experience is one of the assets that make companies unique and truly leaders. Putting the customer at the center of the organization means knowing who they are and what they need, and designing all the moments and points of contact with them according to their needs. A customer-centric organization also requires new methodologies and new capabilities that allow processes and equipment to be adapted to changing contexts in order to always offer the best service and the best customer experience.
BENEFITS:
Explore new business opportunities based on the needs of your clients. Launch innovative solutions on the market in an agile way, reducing time to market.
Exploitation: Design new layers of value for the organization's products and services, identifying opportunities for improvement from the customers' point of view.
Exploration: Design new value propositions that respond to consumer needs not covered by the company's current offering.
Our work is focused on helping companies define new value proposals and their relationship model with their clients. In order to develop customer-focused experiences, we work with design thinking methodologies to align the design of services with the needs of people and the needs of businesses.
* CX Audit & Design
We analyze the current customer experience of companies and their measurement and management model to obtain a map of opportunities for improvement. We redesign the customer journey creating a more fluid, valuable and surprising relationship between the customer and the company.
* Omnichannel Service Design
We design omnichannel services that respond to the needs of consumers, understanding and planning all activities, operations of both the processes and the agents involved in the provision of the service.
* Relationship Model
We help companies adapt their relationship with their clients to the new digital context through new contact points, face-to-face and digital. We observe, understand and identify the needs of users and we co-create strategies with companies that provide new layers of value to the relationship with their customers.
* MARKETING AND SALES GROWTH AND ACCELERATION
We identify opportunities, quantify their impact on business and take the necessary actions to ensure that they are fulfilled, linking ourselves to their success.
BENEFITS:
We identify those points of improvement that allow organizations to grow and accelerate sales by working through the different channels, the points of contact, the way in which we interact with our different audiences and how we attract new clients.
All this applying the latest technologies, exploiting the client's main assets and activating all those necessary levers to achieve objectives.For this we have teams specialized in sales, digital marketing, strategy, operations that allow a rapid deployment of solutions to activate quickly and guarantee results.
* Design And Implementation of Online Business Models Growth Plans
Improving results is a requirement that all companies face year after year. From Smart Suare Meter we help to implement and optimize all sales channels (ecommerce, telephone sales, RRSS ...) both in B2B, B2C and B2B2C businesses to obtain short and medium-term results through specialized teams in different disciplines by preparing and executing the necessary plans for it. This allows us to improve lead capture, increase sales and improve loyalty ratios.
* Direct Relationship Models Implementation
Customer loyalty is a key aspect for the good health of organizations. That is why we design plans and activatable roadmaps that allow us to implement actions with the aim of increasing the customer's Life time value and improving the relationship with the brand. Data, automation and technology aimed at activating marketing actions are key in this process.
* Point Of Sales Digitalisation
Digital is present in all areas and the point of sale takes on special importance to guarantee an optimal relationship model with the customer. In addition, the amount of information to which we have access when the client enters our point of sale, gives us magnificent opportunities to get to know them better and to be able to undertake loyalty and optimization actions at the point of sale itself. At Smart Square Meter we design plans that allow us to respond to these challenges.
* Smart Sales
We design solutions oriented to sales forces. The main axis on which everything is structured is the data since it allows us to offer intelligent solutions to work on the plans for the client, to automate aspects of the relationship to improve the return and growth of the company's results.
* DATA & SMART TECHNOLOGY
We develop and implement strategies based on data analysis. We help select and implement the best transformative technologies that add value to the business.
As independent strategic advisor, we have no downstream IT integration interests and we are technology agnostic, fair-minded and independent in our recommendations, since our client's interests are our priority
ContactYour innovation starts here
Innovation Approach
Innovation Strategy (360º perspective on your market and innovation), Technical Development (Developing your new products with speed, delivering with precision), Market Launch (Closing all gaps. Bringing your product to market)
* Challenging your innovation
In order to present a strong innovation strategy, we challenge your ideas from a technical point of view to understand whether they meet real customer needs.
* Leading your way to market
Understanding the potential of your product concept in a global context is crucial. In order to successfully lead way to the market, we help you establish business strategies and develop your business plan.
* Raising Public Funding
If you are looking for public funding sources to accelerate your new product or process development, we maximize your success chances by selecting the right programs and by offering consultancy services to attract the necessary funding.
* Networking and partnering
We seek to understand your capital and outsourcing needs in order to leverage your business operations through partnerships on various levels that significantly affect your product development and growth.
* Monitoring Project process
We apply the most appropriate resources to control the quality, timing, and costs of your project.
* Software Development
Complete software lifecycle from design to deployment, system architecture and specification, agile development methods, test driven software development, user Interface design and development, database development, cloud based systems.
* Project Management
We offer agile project planning and management and adhere to standard Quality Management System principles. We carefully manage your and your project suppliers´ budget and cost as well as risks and mitigation strategies to enable a smooth project run within timescales and objectives.
* Product Strategy
Understand relevant metrics, trends and barriers before entering new markets. Be aware of legislation and competition and get your pricing strategy right.
* New Product Introduction
We can act as interlocutors between you and your volume manufacturing partner. We can help you ensure that your products become ready for safety approvals as well as FCC and CE RF emissions and immunity compliance testing.
* Investors
Draw in strategic partners and private funding in order to leverage your company internationally and accelerate your new product development operations.
* Internationalisation
Meet potential clients and access the European, Latin American or North American markets through our extended business development network.
Moving forward
Municipal Innovation
Best practices & innovative policy ideas that increase efficiency & improve the lives of citizens.
* Providing access to global experts and talent
* Advising on transportation, public space, technology, data and innovation
* Convening high-impact meetings between city leaders and innovators
* Reinventing government approaches and tactics
* Facilitating financial and traditional partnerships
* Leveraging assets for high return initiatives on projects
Finding solutions
Community Empowerment
Enabling communities to increase control over the factors and decisions that shape their lives.
* Public and private speaking for education and engagement around complex urban issues
* Framing issues to engage stakeholders in a dialogue about change
* Helping stakeholders identify and prioritize desired outcomes
* Developing strategies for cultivating stakeholder/public support for change
* Assessing neighborhood and technology and connectivity solutions
* Establishing qualitative and quantitative metrics for measuring policy outcomes
Urban empowerment
City Enhancement
The Business of Great Cities.
* Bringing start-up thinking and approaches to traditional problems
* Startup mentoring and investment support
* Advising - Evaluation on new product and service offerings and go-to market strategies
* Civic Tech. Bridge between government’s mission and modern technology’s potential
* Supporting acquisition or divestment strategies
* Creating unique public-private partnerships (PPPs)
* Support and Improvement propositions for Technical and Administrative tender documents
* Lowering entry barriers for adoption of new processes and technologies
* Forward-looking Procurement.
UNE ISO 37120 City Indicators.
UNE 178XXX Smart City.
Professional network
Urban Consulting
We put in value our global network of city experts, specialists and researchers in different areas.